Pa Awards $268,000 to Nonprofits to Promote Ag Products


HARRISBURG – Pennsylvania Agriculture Secretary Russell Redding announced $268,000 in matching funds to several nonprofits to grow domestic sales and exports of Pennsylvania agricultural products. Grants will reimburse Pennsylvania nonprofit associations up to 50% of the cost of promotional and consumer education projects promoting beef, dairy, hardwoods, and vegetables, as well as projects promoting regional tourism, increasing local markets for fresh food, and growing the consumer base for PA products.

“Pennsylvania produces the world’s finest food, fiber, and hardwood products,” Secretary Redding said. “These innovative nonprofits market those top-quality products, introducing them to new fans from across Pennsylvania and across the world.

Grantees, amounts awarded, and projects are listed below.

Friends of The Pennsylvania Farm Show Foundation, Inc. – statewide – $50,000

Support for educational programs and events tied to the 2024 Pennsylvania Farm Show.

PA Beef Council – statewide – $45,000

PA Beef to PA Schools – working to ensure that beef from Pennsylvania producers is served to students in Pennsylvania schools. The program provides logistical assistance to break down barriers for schools to obtain Pennsylvania beef for their cafeterias, improving food security in schools. The program would educate students on the Pennsylvania beef producers who bring beef from pasture to plate.

Pennsylvania Dairy Promotion Program – statewide — $57,500

Project aims to increase visibility, establish branding and brand recognition for PA dairy products, expand into new markets, educate consumers, and foster collaborative partnerships.

Pennsylvania Forest Products Association – statewide — $25,000

Real American Hardwood Campaign– Initiative to promote authentic, natural hardwood products to architects, designers, influencers and consumers, whose purchasing decisions determine the size of the marketplace for our products.

Pennsylvania Interscholastic Athletic Association (PIAA) – statewide – $15,000

Promotion of the PA Preferred® official statewide brand for local agricultural products to audiences at PIAA athletic championships, increasing awareness of the direct line between buying local and supporting Pennsylvania farms.

Pennsylvania Vegetable Growers Association – statewide – $6,550

Grower Education at the 2024 Mid-Atlantic Fruit and Vegetable Convention

Pennsylvania Vegetable Marketing and Research Program – statewide — $5,000

Using Upfluence to Promote PA Vegetables – using the social media influencer program Upfluence to find relevant influencers with large followings of Pennsylvanians to highlight local produce. The program funds practical vegetable research and promotes Pennsylvania-grown vegetables for approximately 2,000 grower-members.

Pennsylvania Friends of Agriculture Foundation – statewide — $ 33,950

Initiative to promote Pennsylvania’s agricultural industry through educational programs for students, educators, and the community to teach about farming, agriculture, and how they get the food they eat.

In 2022, the department awarded $300,000 to 17 non-profits for projects ranging from festivals and tourism events, to regional buy-local campaigns and statewide promotions of PA products.

Learn more about grant opportunities feeding the future of Pennsylvania’s $132.5 billion agriculture industry at

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